Salma Pérez Hwedi

Salma is Spanish-Libyan, born and raised in Marbella. As Marketing Director, she leads the department's strategic direction and oversees both digital and offline initiatives, having grown into the role from a content-focused position since first joining the company. Her progression reflects a combination of creative vision and operational discipline, ensuring every campaign and communication aligns with Solvilla's positioning in the luxury real estate market, and keeps the team running with the kind of precision that clients expect.

Under her direction, the marketing function has evolved into a department that not only supports the business but actively drives it forward.

Before transitioning into real estate, Salma built her career in production, having earned a degree in Filmmaking and Translation from the University of Sussex. She spent several years working across Marbella and London on high-scale productions for globally recognised brands including Burberry, Apple, and Beats by Dre. Operating at the intersection of creativity and logistics in fast-paced, high-pressure environments sharpened her ability to manage complexity and uphold exacting standards, all of which continue to shape her approach to marketing today.

Languages: English | Spanish | Italian